Ocean Mobile App
Project Fisker
Role Product Designer
Year 2019
Working on this project was incredible, especially with its dynamic interactions. The app surpassed expectations, securing over 27,000 reservations and 130,000 user accounts, along with high ratings on the app stores. I’m eager to see what Fisker has in store for the future.
For the overall app design, I built preview screens for the app download pages on both Apple and Android platforms. Additionally, I actively monitored user reviews and feedback, consistently implementing improvements to enhance the overall app experience.
For the sign-up process, I created a carousel showcasing marketing highlights. The splash screen was an animated Fisker typeface logo, featuring an electric spark tracer effect. Additionally, I designed a straightforward account creation form, incorporating a second step for mobile number verification through Twilio to enhance security.
For this page, I illustrated the app’s exterior, interior, and power sections with animated transitions, creating a cool and dynamic effect. To enhance engagement, I strategically designed hotspots with animated pulsing, encouraging users to interact and explore the features more actively.
Emphasizing user convenience, I prioritized a single-hand interface in the creation of a customizable section for the Fisker Ocean. This interactive design enabled users to effortlessly navigate through options such as paint, upholstery, and wheels. Additionally, users could save their design and replace the default throughout the experience.
I emphasized the upfront use of Apple Pay or Google Pay for reservation simplicity, providing users with the option to revert to debit or credit as a secondary call-to-action. To add a creative touch to the reservation confirmation experience, I animated the front shape of the Fisker Ocean into an electric spark tracer effect on the celebratory confirmation screen.
I designed a basic gallery to display photos and videos, also viewable in a feed format. To accommodate ambitious plans for Phase 2, I opted for a straightforward and familiar approach in the initial release, reserving complexity for subsequent iterations once the necessary backend features were developed to support the full envisioned experience.
I designed the web app’s sidebar to mirror the features of the mobile app, aligning seamlessly with its functionalities. The intended trajectory involves a future transition for the web app to become the main website for Fisker, consolidating and expanding the brand’s online presence.
The Ocean mobile app exceeded expectations, accumulating over 27,000 reservations and 130,000 user accounts. It garnered high ratings, with over 300 5-star average reviews on the Apple App Store and over 225 4.9-star average reviews on the Google Play Store. Originally intended for a short duration, the app surpassed its anticipated sunset date, continuing to thrive.