Marine Marketplace
Project Digital Motors
Role Director, User Experience
Year 2021
To adapt our existing automotive marketplace, I scaled the design to be compatible with marine vessels. This project involved the development of a comprehensive customer-facing store interface, a desking solution optimized for dealers, and a multi-branch admin portal. The admin portal enables configuration of all aspects within the marine marketplace, ensuring seamless integration and streamlined management.
Customer Marketplace
For the marketplace I designed a new homepage, search page, and a vessels detail page. This page allows customers to configure payments, apply trade-ins, select accessories, choose protection products, and discover incentives for cost savings.
Dealer Sales Tool
The dealer sales tool enables the ability to configure custom build for the customer or for the dealership. The tool ensures that every option surfaced in the marketplace is accessible for the dealer to configure according to specific preferences or leave at the default settings from the catalog.
Configuration Admin
I included single branch to showcase the capabilities of the admin portal. Within this portal, administrators can seamlessly ingest existing inventory or manually configure a comprehensive catalog of vessels. The admin interface empowers users to configure payment types, set defaults, including tax and fees, ingest lender rates, establish pricing rules, and customize packages, options, accessories, and protection products, providing a centralized and efficient platform to manage every aspect of the marketplace.
